Gurjit Degun
Dec 6, 2018

Keith Weed retires from Unilever after 35 years

Veteran marketer will leave in May 2019.

Keith Weed retires from Unilever after 35 years

Keith Weed is retiring from his role as chief marketing officer at Unilever after 35 years at the company.

The news comes in the wake of the appointment of Alan Jope as chief executive of the FMCG giant, replacing the departing Paul Polman. Jope is president of the company's personal care division.

Weed joined Unilever in 1983 and has held several marketing roles. He became chief marketing and communications officer in 2010.

He said: "I have had a hugely enjoyable time with the company, with a range of positions in different countries. In my current role, I have been privileged to lead some of the best marketing, sustainability and communication teams in the world.

"As the world’s second-largest advertiser, we have been able to leverage our scale for effectiveness and efficiencies, and we have also been able to leverage our scale for good, leading for greater responsibility, transparency and accountability in the advertising and digital industry."

Unilever has brands including Dove, Marmite, Ben & Jerry’s, Domestos, Hellmann’s and Knorr.

Weed recently looked back on the lessons he has learned in his job in a piece he penned for Campaign's 50th anniversary issue

"There are two major realisations that have shaped me throughout my career," he wrote. "The first is that you can and should overcome self-limiting beliefs. The second is that it is all made up: what most people believe is truth is often just their opinion."

Source:
Campaign UK

Related Articles

Just Published

14 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

14 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

14 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

14 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.