What does the ad business have in common with The Bold and The Beautiful or Dynasty
During a recent presentation at Spikes Asia 2018, Adam Ferrier founder and consumer psychologist at Thinkerbell and Russel Howcroft CCO at PwC proposed that adland is at its heart a gigantic soap opera.
Titled, Entering The Cagency Age The Winners, Losers, and The Ignored, the talk compared the...
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