Rick Boost
Oct 5, 2018

As The Ad World Turns: What role do consultants play?

If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?

If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?

What does the ad business have in common with The Bold and The Beautiful or Dynasty

During a recent presentation at Spikes Asia 2018, Adam Ferrier founder and consumer psychologist at Thinkerbell and Russel Howcroft CCO at PwC proposed that adland is at its heart a gigantic soap opera.

Titled, Entering The Cagency Age The Winners, Losers, and The Ignored, the talk compared the...

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