SINGAPORE - Watch retailer City Chain has selected UM as its media buying and planning agency in Singapore, Thailand and Malaysia.
KUALA LUMPUR - City Chain and Optical 88 have named Optimedia as media agency-of-record in Malaysia, following a review.
HONG KONG - As Valentine’s Day approaches, Joseph Wong, chairman and chief executive officer of Stelux Holdings, which owns the City Chain network of luxury watch stores, says the brand’s attitude of romance and focus on celebrating lasting relationships remains the same two decades on.
REGIONAL - City Chain has appointed McCann Erickson to handle its Cyma regional account following a three-way pitch against JWT and Two Hundred in mid-January.
JWT Hong Kong has rolled out a new ad campaign for City Chain’s watch brand Solvil et Titus with an integrated regional campaign titled ‘Time is love’.
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