Ad Nut
May 21, 2020

SPCA hijacks video conferencing backgrounds to promote pet adoption

Singapore's animal protection organisation and Forsman&Bodenfors want you to put your virtual backgrounds to work on behalf of animals who need real homes.

As anyone who's been working from home knows by now, nothing adds more delight to a dreary videoconference than the sudden appearance of a pet. Knowing this, Singapore's Society for the Prevention of Cruelty to Animals, with help from Forsman&Bodenfors Singapore, has created a series of clever virtual backgrounds that advertise pets in need of real-world happy homes.

You can download the images—which include some snarky cats as well as a few of the animals Ad Nut insists on referring to as murderous beasts (although Ad Nut grudgingly admits they also deserve love and shelter)—at backgroundhomes.spca.org.sg.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Battle for TikTok: Implications for content ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

1 day ago

40 Under 40 2023: Tra My Nguyen, Ogilvy

With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.

2 days ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

2 days ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.