Apr 3, 2014
DATA POINTS: Social-mobile influence on shopping strongest in China, Asia
New research by DigitasLBi shows that consumers in Asia are way ahead of their western counterparts on incorporating social media and mobile devices into shopping. Shoppers in China and Singapore (the two APAC countries studied) register as outliers from global averages for buying via smartphone, searching via smartphone while in a store, being receptive to location-based offers and being influenced by in-store technology or friends' social-media posts.
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