Digitas China waited six months to remove the "LBi" from its former name, in order to make sure localisation and office renovation were in place.
The network under Publicis Media will use the brand line, 'Truth. Connection. Wonder.'
The old maxim ‘garbage in, garbage out’ holds true with AI, so companies considering the use of machine-learning tools should take steps to get their data and system architectures in order.
A new campaign for Alcon by DigitasLBi connects clear vision to a story of female empowerment.
Data-driven map encourages tourists to experience cities like a local.
Nigel Vaz has been named as the global president of DigitasLBi, replacing Luke Taylor, the chief executive, who has decided to leave.
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