DigitasLBi has rebranded itself to just Digitas following its alignment by Publicis Groupe to its media division and the appointment of new global brand president Michael Kahn.
In October last year, Publicis Groupe shifted DigitasLBi from under Publicis.Sapient and aligned it with Publicis Media. It also appointed Kahn to helm it globally.
When we were part of Publicis.Sapient there was an overlap with what we did with Sapient Razorfish, Kahn...
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