Brands adopt equine icons for Year of the Horse
While a few brands that have always featured horse logos are sure to benefit this year, many others that don't want to miss out on a China-focused marketing opportunity are adding an equine twist to their iconography. We present a collection of the former and the latter.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
How FMCG giants defied Covid downturn to up ...
Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.
WPP, Publicis and Unilever back industry-wide plan ...
In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.
Indian media lobbies face-off against Google, ...
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
Creativity is key to driving sustainable living
SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.