shanghai tang
Brands adopt equine icons for Year of the Horse
While a few brands that have always featured horse logos are sure to benefit this year, many others that don't want to miss out on a China-focused marketing opportunity are adding an equine twist to their iconography. We present a collection of the former and the latter.
Asian Champions of Design: Shanghai Tang
Shanghai Tang has employed its unique design, rooted in tradition but with modern twists, to captivate western clients and native Chinese alike.
Moleskine writes distinctive success story in Asia
ASIA-PACIFIC - Moleskine, the Milan-listed maker of diaries and notebooks, is achieving growth in Asia as it has done elsewhere: by maintaining inclusive positioning, making B2B connections and forging associations with touchstones of culture and design.
Bite Communications acquires internet solutions provider
HONG KONG - Bite Communications has acquired boutique internet solutions provider Interlink System.
Tequila Digital extends relationship with Nivea in China
SHANGHAI - Nivea has extended its digital relationship with TBWA in China with Tequila Digital, the agency's branded digital arm, winning the account for Nivea's Body brand following a competitive pitch.
BBC World interview with Sir David Tang explores what to build in China
SHANGHAI - Sir David Tang (pictured), founder of Shanghai Tang, and Sharanjit Leyl, reporter and producer of the Asia Business Report at BBC World News, took to the stage this morning to discuss the pitfalls of building a brand in China.
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