Or is it the other way around?
The golden rule of hacking the mind of the shopper is perhaps easier than we think it is.
Every year the festival challenges us to reassess what 'design' really is. And that's not exactly a bad thing, writes JKR's Katie Ewer.
Why storytelling and 'story doing' need to line up.
The most valued technology is also the most invisible. It certainly doesn't criticise your grooming habits and then make a sales pitch.
The industry doesn't fully appreciate the commercial value of design, and the vague, all-inclusive Design Lions category isn't helping.
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