Katie Ewer
Apr 11, 2019

Social media is saving outdoor

Or is it the other way around?

(Source: Cossette)

In the 10 years since the iPhone was launched, gum sales globally dropped 15%, according to Euromonitor. Why Because chewing gum is merchandised along the queue line at pharmacies and convenience stores, and when people are waiting for something, they’re usually on their phones.

Chewing gum became invisible, and as any shopper marketer will tell you, invisible is unsold.

Just another nail in the coffin of bricks and mortar retail, hammered in...

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