Olivia Parker
Jan 30, 2019

If you're not excited about OOH yet, you should be, says new report

A study by Magna and Rapport assesses the state of out of home in 70 markets, including 15 in APAC.

A Lego ad in China

Magna and Rapport, IPG Mediabrands’ out of home OOH media buying arm, have released a new report assessing trends in OOH media in 70 countries. Here are our top takeaways.

What’s new in OOH and why should marketers care

OOH is the only traditional media segment to consistently grow global advertising revenue, by 4.1% per year, on average, for the last nine years, according to the report. It is expected to keep...

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