Magna and Rapport, IPG Mediabrands’ out of home OOH media buying arm, have released a new report assessing trends in OOH media in 70 countries. Here are our top takeaways.
What’s new in OOH and why should marketers care
OOH is the only traditional media segment to consistently grow global advertising revenue, by 4.1% per year, on average, for the last nine years, according to the report. It is expected to keep...
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