Katie Ewer
Jun 26, 2015

Are the Design Lions badly designed?

The industry doesn't fully appreciate the commercial value of design, and the vague, all-inclusive Design Lions category isn't helping.

Volvo's reflective paint by Grey London

The Cannes Design Lions is now in its 7th year. Yet on the whole, the design industry seems to be either blissfully unaware of the entire event, or just strangely apathetic. Of all the shortlisted entries this year, only a meagre handful were submitted by design or branding agencies. Why

Perhaps it has something to do with the vague category definitions within the Design Lions category. Design is a loosely defined craft, after all,...

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