The air-purifier brand that projected crying children onto plumes of factory pollution
The behind-the-scenes story of a Cannes-winning campaign that took on a politically charged issue in China.
Cannes is bigger but also more important, says Lions Festival chief
Philip Thomas, the chief executive of Lions Festival, responds to criticism that the Cannes Lions festival has become too big.
The brains behind the Cannes-winning flying shrimp
The client approved the craziest idea. The team nailed the timing for the flour explosions. The videos went viral. But the creatives responsible for NTT DoCoMo's '3-second cooking' series still thought they might get booed at Cannes.
Cannes 2015: Exclusive interview with Baidu 'chopstick brothers'
CANNES - Baidu's 'Smart Chopsticks' was the sole China champion at Lions Innovations 2015 (and one of only four APAC winners). Xin Yu Fan (樊昕宇) and Guan Chun Wang (汪冠春), who gave themselves the nickname of 'chopstick brothers', received the award on behalf of Baidu and granted an exclusive, dual-language interview to Campaign Asia-Pacific.
Wunderman’s global boss seeks right blend of data and creativity
CANNES - Five months into his new role, Wunderman CEO Mark Read is making changes to the way the company operates in hopes of more closely aligning data and creativity.
Cannes 2015: Wain Choi on 'Look at me' versus vanity work
CANNES - In a one-to-one video chat along the Croisette last week, Cheil's global vice president and executive creative director Wain Choi spent some time with Campaign Asia-Pacific recounting the thinking behind the award-bagging 'Look at me' work, and more.
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