The behind-the-scenes story of a Cannes-winning campaign that took on a politically charged issue in China.
Philip Thomas, the chief executive of Lions Festival, responds to criticism that the Cannes Lions festival has become too big.
The client approved the craziest idea. The team nailed the timing for the flour explosions. The videos went viral. But the creatives responsible for NTT DoCoMo's '3-second cooking' series still thought they might get booed at Cannes.
CANNES - Baidu's 'Smart Chopsticks' was the sole China champion at Lions Innovations 2015 (and one of only four APAC winners). Xin Yu Fan (樊昕宇) and Guan Chun Wang (汪冠春), who gave themselves the nickname of 'chopstick brothers', received the award on behalf of Baidu and granted an exclusive, dual-language interview to Campaign Asia-Pacific.
CANNES - Five months into his new role, Wunderman CEO Mark Read is making changes to the way the company operates in hopes of more closely aligning data and creativity.
CANNES - In a one-to-one video chat along the Croisette last week, Cheil's global vice president and executive creative director Wain Choi spent some time with Campaign Asia-Pacific recounting the thinking behind the award-bagging 'Look at me' work, and more.
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