Catch up on Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.
Cannes 2015: Exclusive interview with Baidu 'chopstick brothers'
CANNES - Baidu's 'Smart Chopsticks' was the sole China champion at Lions Innovations 2015 (and one of only four APAC winners). Xin Yu Fan (樊昕宇) and Guan Chun Wang (汪冠春), who gave themselves the nickname of 'chopstick brothers', received the award on behalf of Baidu and granted an exclusive, dual-language interview to Campaign Asia-Pacific.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
How brands can make dynamic pricing fairer for ...
Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.
Indonesian creators produce the most content in ...
The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.
How AI and algorithms will shape the future of ...
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."
Ratan Tata: The quiet titan who shaped global ...
Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.