Jenny Chan 陳詠欣
Jun 29, 2015

Cannes 2015: Johnny Tan on judging for Design Lions

CANNES - Johnny Tan, chief creative officer of BBH China, was a member of the Design Lions jury (not to be confused with Product Design Lions) that looked over 2409 entries from 69 countries together. He shares his post-judging impressions with Campaign Asia-Pacific in this exclusive video chat.

CANNES - Johnny Tan, chief creative officer of BBH China, was a member of the Design Lions jury (not to be confused with Product Design Lions) that looked over 2409 entries from 69 countries together. He shares his post-judging impressions with Campaign Asia-Pacific in this exclusive video chat.

Key takeaways from Tan

  • There were very few entries from China this year, and even fewer very good entries, which is surprising. In the past, China was typically known for its design craft, but now there are other channels that a lot of work is moving towards, so attention is on submissions for other shinier and more spot-lit categories, he asserted. In Design, originality is a very important pillar and China falls...

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