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Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.
Utilising Kochava's analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly among Gen Z and families.
Two in three PR and marketing professionals (66 per cent) are unable to demonstrate that their work helps their business or client, new data suggests.
Campaign interviews Cannes Lions' global director of awards Marian Brannelly.