Catch up on Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.
Cannes 2015: IMC is now 'intelligent marketing communications'
CANNES - Steve Barrett, editor-in-chief of PRWeek US (Campaign's sister publication) interviewed Holly Zheng, international president of BlueFocus Communication Group, at Cannes Lions 2015 last week.