At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.
Spark Foundry's Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.
SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.
Creating meaningful brands in a post-Covid world requires more than new technologies and innovation—building a consistent picture on core values is critical, says MediaMonk's regional design director.
The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.
The leader at the production agency spills on her love of the acclaimed HBO series, how she grasped the basics of design in university, and her ‘worst-ever’ shoot in Egypt.
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