design
Good packaging is good marketing — it’s time brands realised that
At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.
Can DALL·E, the AI that creates images from text, accelerate advertising?
Spark Foundry's Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.
How design thinking can solve systemic business problems
SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.
The power of design in a post-Covid world
Creating meaningful brands in a post-Covid world requires more than new technologies and innovation—building a consistent picture on core values is critical, says MediaMonk's regional design director.
TSLA’s design practice launches creator index
The index spotlights multidisciplinary Asian creators across the region and is made publicly available and free-of-charge for all.
Creative Minds: Why Sweetshop’s Melanie Bridge loves HBO’s Succession
The leader at the production agency spills on her love of the acclaimed HBO series, how she grasped the basics of design in university, and her ‘worst-ever’ shoot in Egypt.
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