After decades without a quintessential, representative design sense, modern China has a spirit so acute and unique that it can finally be captured through design.
"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."
The acquisition forms part of Havas Group's plans to triple its presence and operations in the region, according to chairman and chief executive Yannick Bolloré.
In Japan, the co-founder of the renowned Danish branding company discusses lessons from a life in design, why politicians struggle to connect with people, and whether Tokyo 2020's positioning is any good.
Brands may continue to reel work in-house, but as the agency celebrates its first year, CEO Benedict Gordon talks D&G, Chinese national pride and opportunities in the region that are ripe for the picking.
The golden rule of hacking the mind of the shopper is perhaps easier than we think it is.
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