Katie Ewer
Oct 16, 2018

When to make it easy, and when to make it thinky

The golden rule of hacking the mind of the shopper is perhaps easier than we think it is.

Every year, countless new innovations launch. Some capture our imagination, and others fade into obscurity. Why do people find some stuff interesting, and other stuff unremarkable

Human beings are creatures of habit. Most of us tend to max out at about 150 people in our relationship circle. On average, we frequent the same 25 places in our daily lives. We sleep-walk through life on autopilot, following the herd, seeking out opinions that confirm our prejudices...

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