levis

Jan 18, 2022

Levi's tries OMD China on for size to handle its media

The account was previously held by Dentsu X.

Apr 19, 2021

Levi’s ‘buy better’ global campaign enlists Marcus Rashford

Six activists talk up jeans brand’s sustainability credentials.

Jul 2, 2019

Photos: Levi’s celebrates 501 Day with region-wide activations

The birth of the blue jean was celebrated across Asia with tailor-shop experiences and live performances.

Jun 11, 2019

Amazon remains Asia's top online retailer but competition is hot

Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.

Jun 4, 2018

Fast fashion brands wearing it well with consumers

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

Sep 22, 2014

China lacks jeans 'culture'? Levi's declares otherwise

SHANGHAI - In the first piece of work for China since Levi’s shifted its account from Wieden+Kennedy to FCB globally this February, the brand attempts to persuade Chinese people to adopt the jeans brand as the de rigueur outfit for daily life.