Feb 10, 2023

Burberry's return to British eccentricity defies ‘reblanding’ trend

The luxury fashion house revealed a modernised logo.

Dec 18, 2022

OMD wins Burberry’s global media account

The Omnicom agency will succeed Dentsu in 2023.

Oct 22, 2022

Burberry teams up with Minecraft in gamified collaboration

The partnership includes an in-game experience and a capsule collection.

Jul 11, 2022

Burberry restarts global media review after two-year pause during the pandemic

Four agency groups are in the running, including the incumbent Dentsu.

Jul 19, 2021

Burberry sales rebound after Chinese boycotts

The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55%.

Jul 13, 2021

What’s Burberry’s Next Step in China?

The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.