burberry
Burberry restarts global media review after two-year pause during the pandemic
Four agency groups are in the running, including the incumbent Dentsu.
Burberry sales rebound after Chinese boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55%.
What’s Burberry’s Next Step in China?
The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.
Burberry's Olympia bags focus of Chinese artists' collaboration
INSPIRATION STATION: MediaMonks has helped the luxury fashion label collaborate with installation artists Lv Xiaohe, Yang Jiaxi, Shen Li, and balance artist Han Suining, in China to co-create four art pieces.
Burberry heralds 'A new awakening' in CNY campaign
Zhou Dongyu and Song Weilong appear in a campaign that aims to capture the optimism of spring.
Why Burberry’s problems should scare all luxury brands
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75%. The main culprit? Large discounts.
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