Jul 11, 2022

Burberry restarts global media review after two-year pause during the pandemic

Four agency groups are in the running, including the incumbent Dentsu.

Jul 19, 2021

Burberry sales rebound after Chinese boycotts

The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55%.

Jul 13, 2021

What’s Burberry’s Next Step in China?

The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.

Jun 28, 2021

Burberry's Olympia bags focus of Chinese artists' collaboration

INSPIRATION STATION: MediaMonks has helped the luxury fashion label collaborate with installation artists Lv Xiaohe, Yang Jiaxi, Shen Li, and balance artist Han Suining, in China to co-create four art pieces.

Jan 20, 2021

Burberry heralds 'A new awakening' in CNY campaign

Zhou Dongyu and Song Weilong appear in a campaign that aims to capture the optimism of spring.

Jul 27, 2020

Why Burberry’s problems should scare all luxury brands

Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75%. The main culprit? Large discounts.