Feb 10, 2023
Burberry's return to British eccentricity defies ‘reblanding’ trend
The luxury fashion house revealed a modernised logo.
Dec 18, 2022
OMD wins Burberry’s global media account
The Omnicom agency will succeed Dentsu in 2023.
Oct 22, 2022
Burberry teams up with Minecraft in gamified collaboration
The partnership includes an in-game experience and a capsule collection.
Jul 11, 2022
Burberry restarts global media review after two-year pause during the pandemic
Four agency groups are in the running, including the incumbent Dentsu.
Jul 19, 2021
Burberry sales rebound after Chinese boycotts
The Xinjiang cotton controversy in March hasn’t slowed Burberry down, with sales in the Chinese market shooting past pre-pandemic levels by 55%.
Jul 13, 2021
What’s Burberry’s Next Step in China?
The embattled luxury label faces an uphill brand to regain lost ground in a competitive market.
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