burberry

Jan 20, 2021

Burberry heralds 'A new awakening' in CNY campaign

Zhou Dongyu and Song Weilong appear in a campaign that aims to capture the optimism of spring.

Jul 27, 2020

Why Burberry’s problems should scare all luxury brands

Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75%. The main culprit? Large discounts.

Jan 21, 2020

Burberry kicks off global media review

Incumbent Dentsu Aegis Network is repitching.

Jun 17, 2016

What's ailing Burberry in Asia-Pacific?

Brand Health Check: An in-depth look at what's troubling British luxury brand Burberry in Asia.

Jun 1, 2015

Tencent digital case studies: Mobile brings brands to life

By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.

Feb 18, 2015

Burberry finds Chinese-speaking markets hard to please

CHINA / HONG KONG - Rather than good fortune, Burberry's special-edition scarf for Chinese New Year has brought the brand grief not only in China, but also in Hong Kong.