The Interpublic Group agency's London office will lead the account.
Who needs 'giri choco' anyway?
CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.
While a few brands that have always featured horse logos are sure to benefit this year, many others that don't want to miss out on a China-focused marketing opportunity are adding an equine twist to their iconography. We present a collection of the former and the latter.
TOKYO - Hugging a mannequin is the premise of the latest campaign from chocolate maker Godiva and creative agency Saatchi & Saatchi Fallon in Japan for Valentine’s Day.
Harbour City has created a fairy-tale experience for shoppers and chocoholics with its 'Chocolate Trail’ and 'Chocolate Mansion'. It runs from 16 January to 24 February to encompass both Chinese New Year and Valentine’s Day. Decadent chocolate brands Godiva, La Maison du Chocolat, Jean-Paul Hevin, Fauchon and agnès b. have opened stores and kiosks, which are dotted along the trail.
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