Lindsay Stein
Jun 6, 2018

Godiva brings on McCann for global creative

The Interpublic Group agency's London office will lead the account.

Godiva brings on McCann for global creative

Godiva has hired McCann to lead its global creative account, according to people with knowledge of the matter.

Last month, Campaign reported that the brand was looking for an agency to develop a single global brand strategy and campaign for its retail boutique and CPG (FMCG) business.

The CPG business was previously held by The&Partnership London, and the shop’s New York office led the recent pitch. Representatives from The&Partnership were not immediately available for comment.

McCann, which Campaign learned is leading its new Godiva partnership out of London, had previously worked on the chocolatier’s boutique account.

Representatives from McCann and Godiva declined to comment on the new relationship.

The news comes one week after McCann swept the North American Effie Awards, winning the Grand Effie for its "Fearless Girl" work out of New York for State Street Global Advisors. McCann Worldgroup was also named the most effective agency network, while McCann New York took the top honour for agency office and parent company IPG was honoured as the most effective holding group.

Source:
Campaign UK

Related Articles

Just Published

9 hours ago

Joanne Theseira promoted to CEO of Publicis ...

In addition to responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL, she will also serve as Groupe chief growth officer for Southeast Asia.

10 hours ago

The 'p' word: What we should consider when we talk ...

The strategy director at Forsman & Bondenfors makes a case for the very purpose of purpose.

10 hours ago

Women to Watch 2022: Devika Sharma, InMobi

A firm believer in diversity, innovation and teamwork, Sharma heads up the agency sales team through hard times in India and extends her expertise to other markets in the region.