Chris Russell
Aug 22, 2016

What the 'cultural Asian tourist' means for brands in Japan

Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture.

Louis Vuitton’s guides connect the brand to destinations while offering tourists a new perspective

With its reputation for an intriguing mix of tradition and modernity, Japan has long held a strong allure around the world. That's arguably never been truer than now, with tourism witnessing explosive growth in the last few years. 

In 2015, just under 20 million visitors, 17 million of them tourists, went to Japan, according to the Japan National Tourism Organization, an increase of 47 percent on the year before. Leading that wave has been...

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