Wenzhuo Wu

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Predictions for the Chinese luxury market in 2020
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Marketing
Jan 2, 2020
Wenzhuo Wu

Predictions for the Chinese luxury market in 2020

Jing Daily forecasts the main developments affecting the luxury fashion industry in China next year.

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What luxury brands should have learned about China in 2019
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Advertising
Dec 24, 2019
Wenzhuo Wu

What luxury brands should have learned about China ...

Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.

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Why emerging designer handbags are having better luck in China than big luxury
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Marketing
Dec 9, 2019
Wenzhuo Wu

Why emerging designer handbags are having better ...

To navigate the Chinese market, emerging brands must speak to local consumers, build genuine brand relevance and deliver exclusive experiences.

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The risk in China’s huge influencer economy
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Marketing
Dec 8, 2019
Wenzhuo Wu

The risk in China’s huge influencer economy

Recent stumbles by KOL facilitators in China show the market is still fluid.

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