An emerging content-to-commerce marketplace, Poizon is a gateway to young Chinese shoppers. How can luxury houses navigate this platform?
Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.
Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.
For Chinese consumers, a dedication to learning the history and culture of the country ranks higher than a campaign hoping to ride a particular consumer groups’ trend.
Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.
As voucher programs have been implemented by local governments, ecommerce platforms, and shopping malls, how can brands leverage them in China?
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