Wenzhuo Wu
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Nike taps its first esports player, China’s League ...
Retired in 2020 due to chronic health issues, Uzi is one of the most successful League of Legends players to have emerged since the game’s debut in 2009.
How to make pride marketing campaigns work in China
Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community?
Meet Poizon, China’s latest ecommerce platform
An emerging content-to-commerce marketplace, Poizon is a gateway to young Chinese shoppers. How can luxury houses navigate this platform?
5 homegrown brands that represented International ...
Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.
Bilibili’s new markets grow users, but also losses
Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.
Four post-covid marketing tips that will save ...
For Chinese consumers, a dedication to learning the history and culture of the country ranks higher than a campaign hoping to ride a particular consumer groups’ trend.
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