Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.
Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.
For Chinese consumers, a dedication to learning the history and culture of the country ranks higher than a campaign hoping to ride a particular consumer groups’ trend.
Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.
As voucher programs have been implemented by local governments, ecommerce platforms, and shopping malls, how can brands leverage them in China?
While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy.
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