Wenzhuo Wu

Jul 4, 2023

Louis Vuitton’s pop-up bookstands in Shanghai make ...

Louis Vuitton’s dedication to travel goes back to the brand's origins as a luggage maker.

Oct 30, 2022

Nike taps its first esports player, China’s League ...

Retired in 2020 due to chronic health issues, Uzi is one of the most successful League of Legends players to have emerged since the game’s debut in 2009.

Aug 21, 2022

How to make pride marketing campaigns work in China

Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community?

Apr 7, 2022

Meet Poizon, China’s latest ecommerce platform

An emerging content-to-commerce marketplace, Poizon is a gateway to young Chinese shoppers. How can luxury houses navigate this platform?

Mar 10, 2021

5 homegrown brands that represented International ...

Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.

Nov 20, 2020

Bilibili’s new markets grow users, but also losses

Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.