Wenzhuo Wu

Mar 10, 2021

5 homegrown brands that represented International ...

Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.

Nov 20, 2020

Bilibili’s new markets grow users, but also losses

Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.

Aug 26, 2020

Four post-covid marketing tips that will save ...

For Chinese consumers, a dedication to learning the history and culture of the country ranks higher than a campaign hoping to ride a particular consumer groups’ trend.

Aug 17, 2020

Tencent scores a big Q2 before Trump’s WeChat ban plan

Gaming and social advertising revenue surged during Tencent's second quarter, but media ad revenue took a hit.

Jun 11, 2020

Is targeting vouchers a successful strategy for ...

As voucher programs have been implemented by local governments, ecommerce platforms, and shopping malls, how can brands leverage them in China?

Mar 2, 2020

How can western luxury brands navigate China now?

While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy.