louis vuitton
November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.
When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?
Louis Vuitton’s pop-up bookstands in Shanghai make a splash on social media
Louis Vuitton’s dedication to travel goes back to the brand's origins as a luggage maker.
Pharell at Louis Vuitton: Power of influence or best man for the job?
Pharrell Williams being appointed as the creative director at Louis Vuitton has nothing to do with influencer marketing or personal branding. Zilch.
Famed street and menswear designer Virgil Abloh dies at 41
The cofounder of “Off-White” and artistic director at Louis Vuitton died from cancer on Sunday.
Why brands ride the BTS wave in Singapore
TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.
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