The ranking is derived from an online survey by Video Research on Dentsu’s behalf between October and November. Conducted every year since 1985, the research is designed to offer insight into the Japanese public’s current mindset. The findings are based on 2,000 responses from participants aged between 15 and 69.
The full lists points to newfound national and sporting pride and a certain degree of self-indulgence and frivolity. This year's top 20 products’, which include...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events