Research firm says China is the first market where mobile was biggest slice of ad spend, while predicting declining global growth next year.
TOKYO - Japanese advertising spend rose 0.3 percent in 2015 to ¥6,170 billion (US$55.1 billion), with internet advertising up by 10.2 percent, according to figures from Dentsu.
GLOBAL - India, Australia and Hong Kong were the third, fourth and fifth most awarded countries in Media, respectively, over the past year, according to the newly released Gunn Report for Media.
TOKYO - What do binge shopping, futon cleaners, tennis player Kei Nishikori, gaucho pants and obese cross-dressing celebrity Matsuko Deluxe have in common? Answer: They all feature at the top of Dentsu’s list of ‘hit products’ in Japan for 2015.
TOKYO - Online video and retail engagement are higher in Japan than the global average, according to new research from ComScore.
SHANGHAI - A high-energy forum around Asia’s Top 1000 Brands examined the changing consumer and brand behaviour in what is still one of the world’s most dynamic markets, with observations and insights from companies such as Ping An, Philips, VW and General Mills.
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