Faaez Samadi
Dec 16, 2016

China makes history with mobile ad spend: Warc

Research firm says China is the first market where mobile was biggest slice of ad spend, while predicting declining global growth next year.

China has become the first market in the world to spend the majority of its ad dollar on mobile, according to Warc’s latest Global Ad Trends report.

The organisation, which has analysed global ad spend in 96 markets since 1980, said China has become the world’s largest mobile ad platform, with the US set to be second in 2017 with a predicted US$40 billion spend.

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