The report also named OMD as the most awarded media agency network of 2015, with OMD Sydney's 'Penny the Pirate' named an outstanding campaign. This is the 10th consecutive year OMD has held the title.
The report is based on the results of the most important global, regional and national Media creative award contests across 42 markets.
Highlights from the 2015 Gunn Report for Media include:
Most Awarded Media Agency Networks in the World 2015
1 OMD
2 Starcom MediaVest
3 Mindshare
4 PHD
5 Mediacom
Most Awarded Advertisers in Media in the World 2015
1 Coca-Cola
2 Samsung
3 McDonald's
4 Vodafone
5 Ikea
6 Heineken
Most Awarded Countries in Media 2015
1 USA
2 United Kingdom
3 India
4 Australia
5 Hong Kong
Outstanding Campaigns in Media 2015
Always, '#LikeAGirl', Starcom MediaVest Group, Chicago
Johnnie Walker, 'Keep The Flame Alive', Starcom MediaVest Group, Beirut
Newcastle Brown Ale, 'Band Of Brands', Starcom MediaVest Group, New York
No Somos Delito (We Are Not Crime), 'Holograms For Freedom', DDB Spain, Madrid
OPSM, 'Penny The Pirate', OMD Australia, Sydney
Oreo, 'The Oreo Eclipse', PHD, London
Vodafone, Red Light Application 'Between Us', Mindshare Turkey, Istanbul
ZDK Exit Deutschland, 'Nazis Against Nazis - Germany's Most Involuntary Charity Walk', GGH Lowe / Grabarz & Partner, Hamburg
"The Gunn Report for Media 2015 proves that more than ever media innovation and creativity are key to brand success," said Isabelle Musnik, editor of The Gunn Report for Media. "Creativity and media are not mutually exclusive or even in competition—they interact with each other. While technology and data are fundamental to achieving results, it is insight, strategy and ideas that are essential to delivering them."
The Gunn Report for Media 2015, which includes ranking tables and analysis, is now available to view in full online.
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