David Blecken
Aug 20, 2015

7 ways marketers are making sense of a changing China

SHANGHAI - A high-energy forum around Asia’s Top 1000 Brands examined the changing consumer and brand behaviour in what is still one of the world’s most dynamic markets, with observations and insights from companies such as Ping An, Philips, VW and General Mills.

The day began with a rundown of the topline findings from the Top 1000 Brands report by Oliver Rust, global SVP of financial services at Nielsen, who noted that many people in China are now at the stage where they are willing to pay a premium for high-quality brands. He added that brands that “connect emotionally” with people “stand to do much better”. In this context, marketers proceeded to share the following observations

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