David Blecken
Mar 8, 2016

Whitepaper points to two tiers of Chinese visitors to Japan

TOKYO - Chinese tourists account for the lion’s share of travel to Japan, and while they still flock to buy everything from luxury bags to toilet seats, tastes are evolving and interest in culture is growing, according to a whitepaper published by Dentsu and 6Estates.

Tokyo remains Japan's top destination but independent travellers are exploring further afield

Enter the dragon a portrait of Chinese travellers to Japan’ is based on analysis of around 70,000 online data points between October and December 2015, covering social-networking sites, travel-review sites, travel forums and travel QA sites.

Some key take-home points from the paper are

Political tension does not get in the way of a good holiday

The study notes that Chinese travellers have replaced Koreans as the largest...

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