Enter the dragon a portrait of Chinese travellers to Japan’ is based on analysis of around 70,000 online data points between October and December 2015, covering social-networking sites, travel-review sites, travel forums and travel QA sites.
Some key take-home points from the paper are
Political tension does not get in the way of a good holiday
The study notes that Chinese travellers have replaced Koreans as the largest...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913
Membership
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +852 2122 5222
or email subscriptions@campaignasia.com
