Jenny Chan 陳詠欣
Jan 23, 2019

What happened behind the scenes of the Dolce & Gabbana China fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

Backstage after the cancellation of 'The Great Show' at the Shanghai World Expo Exhibition & Convention Centre

From the time Apax Group received a phone call from Dolce Gabbana’s head office in Milan just after the Milan Fashion Week in September 2018, things immediately began steam-rolling at an exponential pace between the Italian brand and the experiential agency, according to the founder of Apax, Terence Chu.

In an exclusive interview with Campaign China, Chu shared how he personally got involved with the inception, planning, production and eventual cancellation of the 'Great...

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