experiential
The view from Down Under: does Australia point the way for a return to IRL brand events?
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
Fresh tips for getting China's online youth engaged in live events
With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.
The five trends set to drive brand experiences in 2021
With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.
Party online: Adapting festivalistion to a virtual audience
Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.
Virtual events: Nobody's coming, nobody's staying, nobody knows what works
These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.
Bompas & Parr launches studio in Hong Kong
New outpost for UK-based creative experience shop will be led by Josh Ng.
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