experiential

Feb 21, 2021

The view from Down Under: does Australia point the way for a return to IRL brand events?

Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.

Feb 1, 2021

Fresh tips for getting China's online youth engaged in live events

With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.

Jan 13, 2021

The five trends set to drive brand experiences in 2021

With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.

Nov 23, 2020

Party online: Adapting festivalistion to a virtual audience

Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.

Aug 17, 2020

Virtual events: Nobody's coming, nobody's staying, nobody knows what works

These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.

May 14, 2020

Bompas & Parr launches studio in Hong Kong

New outpost for UK-based creative experience shop will be led by Josh Ng.