Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.
With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.
Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.
These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.
New outpost for UK-based creative experience shop will be led by Josh Ng.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins