With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.
Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.
These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.
New outpost for UK-based creative experience shop will be led by Josh Ng.
It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.
Don't just try to replicate the same marketing activities originally planned for now unviable channels by moving them online, argues MediaMonks' APAC VP for growth.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins