experiential
Jun 12, 2022
Hennessy and NBA sail through London on floating basketball court
Rapper AJ Tracey will make an appearance at the opening ceremony.
Apr 14, 2022
Micro-doors open up career doors in university campaign
INSPIRATION STATION: This set of installations by VMLY&R Australia for Bond University is an unexpected way to get people interested in university courses.
Apr 11, 2022
Edelman’s United Entertainment Group to launch in Asia Pacific
APAC hub to be led out of Sydney by creative entrepreneur Si Philby.
Feb 27, 2022
Will the experiential sector ever fully recover from Covid?
2022 will build on the foundations laid last year.
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Jan 16, 2022
Should brands be charging for brand experiences?
Paid-for experiences can make an impact on people's perception and engagement.
Dec 10, 2021
Riot Games sends 'Arcane' brand campaign up in flames
Strategic chaos and destruction were undertaken on a global scale.
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