experiential

3 days ago

The five trends set to drive brand experiences in 2021

With the Covid pandemic continuing to cast a shadow, Campaign spoke to the UK's top experience agencies to find out what brand events will look like this year.

Nov 23, 2020

Party online: Adapting festivalistion to a virtual audience

Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.

Aug 17, 2020

Virtual events: Nobody's coming, nobody's staying, nobody knows what works

These three challenges of delivering online events threaten ROI. The VP of Pico+ talks through strategies and examples for overcoming them to create effective experiences online.

May 14, 2020

Bompas & Parr launches studio in Hong Kong

New outpost for UK-based creative experience shop will be led by Josh Ng.

Apr 20, 2020

Will the experience and events business never be the same?

It's more likely we'll experience a return to normalcy, but with the addition of virtual elements honed during corona, and this is where the opportunity lies, says the APAC CEO of Project Worldwide.

Mar 23, 2020

Redefining brand relationships to connect with at-home audiences

Don't just try to replicate the same marketing activities originally planned for now unviable channels by moving them online, argues MediaMonks' APAC VP for growth.