experiential
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
The effectiveness of marketing at exhibitions, through push and pull
Exhibitions are synonymous with marketing strategies that involve huge costs. But the potential for brand gains is also large. Understanding consumer conditions during exhibitions is an important first step.
Stagwell acquires US experiential design firm Tinsel
Tinsel will join Stagwell’s Constellation Network of agencies.
Tackling sustainability in the experiential sector
After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?
Hennessy and NBA sail through London on floating basketball court
Rapper AJ Tracey will make an appearance at the opening ceremony.
Micro-doors open up career doors in university campaign
INSPIRATION STATION: This set of installations by VMLY&R Australia for Bond University is an unexpected way to get people interested in university courses.
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