Glenn Smith
Nov 5, 2008

Taiwan channels over-step product placement limits

TAIPEI - Hard-pressed Taiwanese TV broadcasters are testing the legal limits of product placement in programmes, and are facing fines from the island's National Communications Commission (NCC).

On 29 October, the NCC levied a fine of NT$1.6 million US$48,000 against Formosa Television FTV and NT$840,000 against Chinese Television System CTS.

FTV’s infractions occurred in popular soap operas. In its hit show Love’, the male lead was shown sitting inside his car, where he spent a full three minutes discussing the merits of its onboard TV. In another drama, Nyangjya’, the lead actor waxed lyrical over the virtues...

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