Gideon Spanier
May 7, 2024

WPP’s Mark Read: Why 2024 will improve after Q1 despite client delays and China challenges

New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

11 minutes ago

Top 10 financial brands in Southeast Asia

The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

1 hour ago

Move and win roundup: Week of January 20, 2025

Initiative, FleishmanHillard, Jaywing, AirWallex and more, in our weekly collection of people moves and account news.

4 hours ago

Trust erosion leading to grievances: Edelman Trust ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

4 hours ago

Why the CMO role has not got easier

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.