Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
With faster insight into TV’s impact on multi-faceted marketing agendas, performance evaluation and optimisation will cease to be an afterthought.
The market leader in video on demand experienced record growth in subscribers, beating analyst expectations.
The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.
The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.
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