Jan 6, 2022

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners

The decision comes amid growing calls to diversify TV measurement strategies.

Jun 10, 2019

You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast

Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.

May 20, 2019

Connecting the dots in the TV ecosystem

Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.

Apr 8, 2019

It’s time to think differently about TV

With faster insight into TV’s impact on multi-faceted marketing agendas, performance evaluation and optimisation will cease to be an afterthought.

Jan 24, 2018

Netflix achieves record market capitalization of $100 billion

The market leader in video on demand experienced record growth in subscribers, beating analyst expectations.

Nov 21, 2017

TV industry starts global initiative to prove medium's power

The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.