Jade Tan, assistant vice-president for advertising and promotions at Sime Darby Property confirmed the news and said,” The preliminary strategy put forward by these agencies was good and so was the overall look of the artwork.”
Tan also mentioned that this is first time that McCann Erickson will be working with Sime Darby property on projects. The agency currently handles the corporate account of the Sime Darby conglomerate.
Sime Darby Property works with different agencies on a project basis. Both Publicis and Denstu have been working on different projects of the company.
Sime Darby Property is an integrated property player involved in property development, asset management, hospitality and leisure. It is owned by Sime Darby, a Malaysian conglomerate with interests in the plantation, property, motors, utilities and industrial sectors.