Looking good is important to South Koreans, and despite the global recession, Korean consumers remain willing to spend on cosmetics while marketers spend heavily on advertising to woo them.
Jean Yoon, research director of the customised research division at TNS Korea, says cosmetics sales have outperformed the overall economy, which dropped four per cent year on year in the first quarter and 2.2 per cent in the second. In contrast, Korea’s facial skincare and make-up sales...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events