Sep 12, 2016

Isobar China hires CEO from TNS

Agency puts faith in value of diverse backgrounds for new CEO role.

Sep 5, 2016

Spotify reveals audience data in pitch to advertisers

Streaming-audio platform claims its offerings are complementary to radio, reaching an audience that's otherwise difficult to access.

Sep 1, 2016

APAC marketers struggling to manage countless touchpoints: TNS

Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.

Aug 22, 2016

Social media overtakes traditional metrics for brands: TNS study

Social media metrics overtake traditional ones to become the most popular component used by brands.

Dec 14, 2015

The context of culture: Be aware of local nuances

Although global culture is more homogenous than ever, failure to appreciate local customs, values and even physical gestures can still have a detrimental impact on sales.