Faaez Samadi
Sep 1, 2016

APAC marketers struggling to manage countless touchpoints: TNS

Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.

The ever-increasing number of digital platforms on which brands can engage consumers is causing confusion among marketers in Asia-Pacific, according to the TNS Marketing Monitor 2016 study.

Marketers are having difficulty identifying which platforms their customers are using and how best to engage with them on their selected channels. Just 34 percent of marketers surveyed said they felt in control of the touchpoints available to them.

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