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How to stay relevant as cultures evolve
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Aug 22, 2018

How to stay relevant as cultures evolve

While broad archetypes are handy as mental shortcuts, brands must keep pace with changing cultural symbols and nuances to form a deeper connection with people—and avoid looking foolish.

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Maximising the moment
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Oct 18, 2017

Maximising the moment

Marketers should take a moment to better explore moments in their customers' day. Doing so can provide inspiration and innovation, explains Kantar TNS' Serena Jacob.

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Creating compelling content in an ad-saturated world
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Sep 5, 2016

Creating compelling content in an ad-saturated world

The medium and the message.

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The context of culture: Be aware of local nuances
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Dec 14, 2015

The context of culture: Be aware of local nuances

Although global culture is more homogenous than ever, failure to appreciate local customs, values and even physical gestures can still have a detrimental impact on sales.

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The great youth social-media migration
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Aug 19, 2015

The great youth social-media migration

One never knows where fickle Millennials might take their social-media interaction next.

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