Gabey Goh
Aug 22, 2016

Social media overtakes traditional metrics for brands: TNS study

Social media metrics overtake traditional ones to become the most popular component used by brands.

ASIA PACIFIC - Brands are placing social media at the heart of their strategy as they strive toward 360-degree customer engagement, according to consultancy TNS.

The results from TNS’ second annual Marketing Monitor study across Asia Pacific highlight the centrality of social media for marketers it ranked as the top element guiding the planning process, as well as the top metric used to measure the performance of campaigns.

Businesses are...

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