market research

May 16, 2019

Why Jeff Bezos is wrong about market research

A market researcher feels the Amazon founder’s comment that “market research doesn’t help” needs a response.

Sep 1, 2017

Why Coca-Cola Japan joined hands with a British tech startup

The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups.

Jun 1, 2017

A new consultancy rises from Flamingo Tokyo’s ashes

With Salt, two Flamingo Tokyo alumni aim to offer more holistic services while retaining Flamingo’s insight-driven ethos.

Apr 18, 2017

Poor political predictions deliver analytics lessons for marketers

Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.

Sep 18, 2015

Sponsoring F1: A fast track to Asian hearts?

New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.

Sep 24, 2014

Creativity starts in the research phase: Face Asia

SPIKES ASIA - Creativity isn't just the responsibility of advertising agencies, it starts in the research phase and how you get your insights, according to Andrew Ho, MD at Face Asia.