A market researcher feels the Amazon founder’s comment that “market research doesn’t help” needs a response.
The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups.
With Salt, two Flamingo Tokyo alumni aim to offer more holistic services while retaining Flamingo’s insight-driven ethos.
Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.
New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.
SPIKES ASIA - Creativity isn't just the responsibility of advertising agencies, it starts in the research phase and how you get your insights, according to Andrew Ho, MD at Face Asia.
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