Happy International Research Day! Today's market researchers need help aligning sales data with a proliferation of touchpoint insights.
A market researcher feels the Amazon founder’s comment that “market research doesn’t help” needs a response.
The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups.
With Salt, two Flamingo Tokyo alumni aim to offer more holistic services while retaining Flamingo’s insight-driven ethos.
Failure to predict Trump and Brexit doesn't mean that 'data died'. But there are steps marketers can take to avoid similar black-swan events.
New research from Octagon suggests that Asian sports fans are more accepting of the role of sponsors in their sport than European fans, signalling great opportunities for marketers.
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