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Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1 billion
Meanwhile retail sees year-on-year decline in new-business spend.
Dennis Perez gets expanded remit at Unilever Southeast Asia
Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.
How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
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FMCG contributes to more than half of November’s adspend
FMCG, tech and government sectors saw significant year-on-year growth.
Media reviews dominate global new biz in August
Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.
Procter & Gamble increases marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
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