Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
FMCG, tech and government sectors saw significant year-on-year growth.
Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.
TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins