fmcg

Feb 5, 2020

Coronavirus impact on FMCG: Lessons from the SARS outbreak

Kantar Worldpanel looked at 2003 data to provide a baseline for how China's FMCG market might be impacted this year.

Nov 2, 2019

Kraft Heinz to shake up media spend and cut product launches

New CEO to back flagship brands in turnaround.

Oct 5, 2019

P&G's Pritchard: 'Best way to deal with disruption is to disrupt'

The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.

Sep 30, 2019

Kraft Heinz: let’s measure digital advertising on brand value rather than cost

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up

Aug 22, 2019

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

Jul 9, 2019

Will more clients follow Unilever in adopting a holding company model?

The FMCG giant is scrapping individual agency relationships.