fmcg
How Braze helped HappyFresh put their customers first
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
Unilever prepares to call international media-buying review
FMCG giant uses three agency holding companies.
Why FMCG brands need to stop ‘selling’
RB's global head of brand experience and design explains why the FMCG sector needs to be dragged kicking and screaming towards an approach based on solutions, not products.
Tourism-dependant Thailand turns to local needs
ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.
Hong Kong weathers a perfect storm
ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.
Coronavirus impact on FMCG: Lessons from the SARS outbreak
Kantar Worldpanel looked at 2003 data to provide a baseline for how China's FMCG market might be impacted this year.
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