fmcg
January 2023 advertiser of the month: Oreo X Blackpink
Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.
Unilever pledges boost to ‘brand and marketing’ spend
FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.
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Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1 billion
Meanwhile retail sees year-on-year decline in new-business spend.
Dennis Perez gets expanded remit at Unilever Southeast Asia
Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.
How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
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FMCG contributes to more than half of November’s adspend
FMCG, tech and government sectors saw significant year-on-year growth.
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