fmcg
Coronavirus impact on FMCG: Lessons from the SARS outbreak
Kantar Worldpanel looked at 2003 data to provide a baseline for how China's FMCG market might be impacted this year.
Kraft Heinz to shake up media spend and cut product launches
New CEO to back flagship brands in turnaround.
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P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Kraft Heinz: let’s measure digital advertising on brand value rather than cost
Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
Sea change: What FMCG brands are doing about plastic pollution
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
Will more clients follow Unilever in adopting a holding company model?
The FMCG giant is scrapping individual agency relationships.
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