fmcg

Oct 28, 2022

Unilever pledges boost to ‘brand and marketing’ spend

FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.

Aug 24, 2022

Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1 billion

Meanwhile retail sees year-on-year decline in new-business spend.

Jun 22, 2022

Dennis Perez gets expanded remit at Unilever Southeast Asia

Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.

Apr 4, 2022

How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing

Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.

Jan 27, 2022

FMCG contributes to more than half of November’s adspend

FMCG, tech and government sectors saw significant year-on-year growth.

Oct 25, 2021

Media reviews dominate global new biz in August

Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.