Kantar Worldpanel looked at 2003 data to provide a baseline for how China's FMCG market might be impacted this year.
New CEO to back flagship brands in turnaround.
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
The FMCG giant is scrapping individual agency relationships.
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