fmcg

Feb 10, 2023

January 2023 advertiser of the month: Oreo X Blackpink

Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.

Oct 28, 2022

Unilever pledges boost to ‘brand and marketing’ spend

FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.

Aug 24, 2022

Global new-biz client spotlight: P&G and Beiersdorf push FMCG billings over $1 billion

Meanwhile retail sees year-on-year decline in new-business spend.

Jun 22, 2022

Dennis Perez gets expanded remit at Unilever Southeast Asia

Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.

Apr 4, 2022

How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing

Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.