FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.
Meanwhile retail sees year-on-year decline in new-business spend.
Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
FMCG, tech and government sectors saw significant year-on-year growth.
Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins