fmcg
How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
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FMCG contributes to more than half of November’s adspend
FMCG, tech and government sectors saw significant year-on-year growth.
Media reviews dominate global new biz in August
Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.
Procter & Gamble increases marketing spend by 30%
The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.
Too many SKUs: 70% of bottled teas account for 2% of sales
TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.
India, China to lead global FMCG adspend through 2023
TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.
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