fmcg

Apr 29, 2021

Too many SKUs: 70% of bottled teas account for 2% of sales

TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.

Apr 26, 2021

India, China to lead global FMCG adspend through 2023

TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.

Jan 21, 2021

Unilever prepares to call international media-buying review

FMCG giant uses three agency holding companies.

Dec 14, 2020

Why FMCG brands need to stop ‘selling’

RB's global head of brand experience and design explains why the FMCG sector needs to be dragged kicking and screaming towards an approach based on solutions, not products.

Aug 10, 2020

Tourism-dependant Thailand turns to local needs

ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.