fmcg

Jan 21, 2021

Unilever prepares to call international media-buying review

FMCG giant uses three agency holding companies.

Dec 14, 2020

Why FMCG brands need to stop ‘selling’

RB's global head of brand experience and design explains why the FMCG sector needs to be dragged kicking and screaming towards an approach based on solutions, not products.

Aug 10, 2020

Tourism-dependant Thailand turns to local needs

ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.

Aug 3, 2020

Hong Kong weathers a perfect storm

ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.

Feb 5, 2020

Coronavirus impact on FMCG: Lessons from the SARS outbreak

Kantar Worldpanel looked at 2003 data to provide a baseline for how China's FMCG market might be impacted this year.