fmcg

Apr 4, 2022

How Dhiren Amin plans to use his FMCG skills to transform NTUC Income's marketing

Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.

Jan 27, 2022

FMCG contributes to more than half of November’s adspend

FMCG, tech and government sectors saw significant year-on-year growth.

Oct 25, 2021

Media reviews dominate global new biz in August

Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.

Oct 20, 2021

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

Apr 29, 2021

Too many SKUs: 70% of bottled teas account for 2% of sales

TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.

Apr 26, 2021

India, China to lead global FMCG adspend through 2023

TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.