Can L’Oréal's new luxury skincare line Shihyo shake up the beauty industry?
BRAND HEALTH CHECK: The French beauty giant is channeling its inner K-beauty, but in the era of disruptors like Drunk Elephant and Glossier, can yet-another new brand squeeze its way to the top in the over-saturated beauty market?
Hermès, L’Oréal bounce back in China despite ongoing lockdowns
Despite talks of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products.
How L'Oreal is integrating content with commerce
The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.
'Legacy brands must constantly innovate to stay ahead': L’Oréal marketer
The 112-year-old French beauty giant has bounced back to pre-pandemic level sales while the SAPMENA region will be the key 'growth engine' for its future, according to its consumer products division general manager.
Asia-Pacific Power List 2022: Shelly Chiang, L’Oreal
Targeting massive growth in the SAPMENA region, Chiang is pivoting L’Oreal’s digital transformation to make the brand so much more than its current incarnation.
L'Oreal Malaysia switches media agency partner
Zenith's bespoke OneL'Oreal team wins the Malaysia media remit from Wavemaker, just months after it took over the performance agency ecommerce mandates.
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