May 13, 2022

L'Oreal and Neiwai team up to encourage comfort in one's skin

The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.

Mar 4, 2022

L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets

Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.

Aug 11, 2021

L’Oreal expands Wavemaker's global media remit

Wavemaker now handles L’Oréal in 25 markets, including Australia and New Zealand.

Jun 17, 2021

Asia-Pacific Power List 2021: Shelly Chiang, L'Oreal

A L'Oreal lifer (except for one brief detour), Chiang is now responsible for marketing and digital transformation across a vast territory that's critical to the makeup maker's plans.

Jan 12, 2021

Publicis Groupe wins L'Oreal China media pitch

EXCLUSIVE: The group will set up a bespoke unit for the integrated media business, estimated to be worth US$800 million in annual billings. Mindshare was the incumbent.

Nov 18, 2020

Inside L’Oreal’s customer experience transformation

The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.