loreal

Jan 12, 2021

Publicis Groupe wins L'Oreal China media pitch

EXCLUSIVE: The group will set up a bespoke unit for the integrated media business, estimated to be worth US$800 million in annual billings. Mindshare was the incumbent.

Nov 18, 2020

Inside L’Oreal’s customer experience transformation

The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.

Oct 14, 2020

Maybelline to pull out of department stores in China

The brand will continue to rely more on online sales while opening more flagship and experience stores.

Jun 17, 2020

L'Oreal boosts digital's share of marketing spend from 50% to 70%

Ecommerce now accounts for 20% of sales at beauty giant.

Jun 5, 2020

What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs

Empathy, agility and focus are critical to help leaders guide organisations through current changes.

Jun 2, 2020

L'Oreal faces backlash for Black Lives Matter post

Model Munroe Bergdorf called brand 'racist snakes' after her experience in 2017.