loreal
Jan 12, 2021
Publicis Groupe wins L'Oreal China media pitch
EXCLUSIVE: The group will set up a bespoke unit for the integrated media business, estimated to be worth US$800 million in annual billings. Mindshare was the incumbent.
Nov 18, 2020
Inside L’Oreal’s customer experience transformation
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
Oct 14, 2020
Maybelline to pull out of department stores in China
The brand will continue to rely more on online sales while opening more flagship and experience stores.
Jun 17, 2020
L'Oreal boosts digital's share of marketing spend from 50% to 70%
Ecommerce now accounts for 20% of sales at beauty giant.
Jun 5, 2020
What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs
Empathy, agility and focus are critical to help leaders guide organisations through current changes.
Jun 2, 2020
L'Oreal faces backlash for Black Lives Matter post
Model Munroe Bergdorf called brand 'racist snakes' after her experience in 2017.
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