The retainer expands Wavemaker's responsibilities to cover all media strategies and e-commerce sales for the beauty major in Thailand.
Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.
'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life
After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
Shah was previously L'Oreal's head of media, digital and data transformation.
CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.
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