loreal
L'Oreal and Neiwai team up to encourage comfort in one's skin
The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
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L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets
Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.
L’Oreal expands Wavemaker's global media remit
Wavemaker now handles L’Oréal in 25 markets, including Australia and New Zealand.
Asia-Pacific Power List 2021: Shelly Chiang, L'Oreal
A L'Oreal lifer (except for one brief detour), Chiang is now responsible for marketing and digital transformation across a vast territory that's critical to the makeup maker's plans.
Publicis Groupe wins L'Oreal China media pitch
EXCLUSIVE: The group will set up a bespoke unit for the integrated media business, estimated to be worth US$800 million in annual billings. Mindshare was the incumbent.
Inside L’Oreal’s customer experience transformation
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
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