korea

Feb 26, 2020

Mindshare appoints its new leader in Japan

After promoting a new MD from within, the agency will not replace its vacated Japan and Korea CEO role.

Feb 12, 2020

What Parasite's Oscar win means for Korean culture

SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.

Nov 20, 2019

Coffee brand puts Koreans' personal goals on 'willboard' ads

With creative agency Innored, Maxim Espresso T.O.P scored a hit in Korea by creating hundreds of OOH ads featuring personal-improvement pledges from real people.

Nov 13, 2019

GroupM names new CEO for Northeast Asia

Michael Beecroft, currently Mindshare's chief investment officer for APAC, will take up a new role for GroupM leading Japan and Korea in the new year.

Aug 1, 2019

Innocean to acquire Wellcom Group

The Korea-based agency says the purchase will expand its US presence and gain it entry to Singapore, Malaysia, Hong Kong and New Zealand.