The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.
The new alliance will play on the strengths of both agencies, allowing for a broader reach in talent, cultures and creative prowess for both its clients and teams across South Korea and Southeast Asia.
The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.
How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.
Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.
Appoints Inwon Park to lead sales operations.
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