korea
Mindshare appoints its new leader in Japan
After promoting a new MD from within, the agency will not replace its vacated Japan and Korea CEO role.
What Parasite's Oscar win means for Korean culture
SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.
What it takes to build Korea’s 5th biggest company
LOTTE group was established in 1967 and has since grown to become South Korea’s fifth biggest conglomerate encompassing four key business areas
Coffee brand puts Koreans' personal goals on 'willboard' ads
With creative agency Innored, Maxim Espresso T.O.P scored a hit in Korea by creating hundreds of OOH ads featuring personal-improvement pledges from real people.
GroupM names new CEO for Northeast Asia
Michael Beecroft, currently Mindshare's chief investment officer for APAC, will take up a new role for GroupM leading Japan and Korea in the new year.
Innocean to acquire Wellcom Group
The Korea-based agency says the purchase will expand its US presence and gain it entry to Singapore, Malaysia, Hong Kong and New Zealand.
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