korea
TSLA and Innocean ink creative partnership
The new alliance will play on the strengths of both agencies, allowing for a broader reach in talent, cultures and creative prowess for both its clients and teams across South Korea and Southeast Asia.
The need for strong local culture
The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.
Korea: The Asian Tiger’s cultural leap
How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.
How brands can ride the wave of digital investment in Korea
Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.
Integral Ad Science expands to South Korea
Appoints Inwon Park to lead sales operations.
Agency of the Year 2021 shortlist: Japan / Korea
See the shortlist for the Japan / Korea region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
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