korea
MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan
Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.
The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers
The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.
Prudential jumps on K-pop bandwagon with SuperM pact
Life insurer and music supergroup have launched a joint campaign and will hold events to motivate people to lead healthier lives.
Photos: Porsche's horses
Photos of Porsche's Taycan promotion in Seoul, by J4D Digital Creative Communications and and TWC Brand Strategy Company.
Cheil and TBWA-related agencies shine in Japan/Korea AOY awards
TBWA Hakuhodo and TBWA Korea combine for 11 awards, but Cheil strikes the most gold, Accenture Interactive shows strength in Japan and UM retains top media honours.
Agency of the Year 2020 winners: Japan / Korea
Here are the winners for the Japan / Korea region in the 2020 Campaign Asia-Pacific Agency of the Year awards.
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