4 days ago

How brands can ride the wave of digital investment in Korea

Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.

Apr 19, 2022

Integral Ad Science expands to South Korea

Appoints Inwon Park to lead sales operations.

Nov 11, 2021

Agency of the Year 2021 shortlist: Japan / Korea

See the shortlist for the Japan / Korea region in the 2021 Campaign Asia-Pacific Agency of the Year awards.

Oct 14, 2021

Just Egg invites Koreans to an intimate dinner for two

INSPIRATION STATION: To drive awareness of its plant-based egg offerings, the American brand teamed up with MediaMonks serve up a unique dining experience.

Oct 4, 2021

Conscientious Korean consumers demand the full package

KOREA's TOP 100 BRANDS: In South Korea over the last 12 months, the brands that gained favour among consumers were those that met the moment in terms of convenience, safety and demonstrable responsibility.

Oct 4, 2021

In Korea, loyalty to local brands may not be automatic for the people

The powers that be still enjoy a position of strength bolstered by national pride, but young consumers appear more willing than previous generations to be swayed by foreign brands that deliver value—and values.