korea

Nov 21, 2023

Phibious and Innocean partner to boost business development in Vietnam

The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.

Aug 29, 2022

TSLA and Innocean ink creative partnership

The new alliance will play on the strengths of both agencies, allowing for a broader reach in talent, cultures and creative prowess for both its clients and teams across South Korea and Southeast Asia.

Aug 24, 2022

The need for strong local culture

The EVP of client experience at Weber Shandwick Korea on the many cultural preferences of Gen Zs and millennials.

Jul 27, 2022

Korea: The Asian Tiger’s cultural leap

How South Korea leveraged ‘soft power’ and cultural dominance in its killer marketing strategy.

May 13, 2022

How brands can ride the wave of digital investment in Korea

Brands need to assess how mature their digital resources are and work with partners to ensure their data can provide the necessary insights for marketing strategies, says Media.Monks' analytics director for Korea.

Apr 19, 2022

Integral Ad Science expands to South Korea

Appoints Inwon Park to lead sales operations.