Sep 10, 2020

As the pandemic prolongs, here's how marketers need to rethink their plans

Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.

Jul 8, 2016

Instant noodles warm up European market for Indofood

The Indonesian group is eager to enter Europe, where it hopes to replicate its success story.

Jan 29, 2015

Why smart marketers don’t rely on Google for research

Euromonitor's Jeraldine Phneah offers six benefits market-research vendors can provide that search engines cannot.

Apr 17, 2013

How Reckitt Benkiser cleaned India's toilets to dominate the market

INDIA - For a country that has 88 million flush toilets, spending only US$62 million a year on toilet care products is "not the greatest combination," according to Ian Bell, head of global home care research at Euromonitor.

Mar 20, 2013

Tablets threaten toy story in Asia

SINGAPORE - In the age of tablets and smartphones, traditional toy makers are struggling to stay relevant in Asia.

Mar 18, 2013

McDonald's gives away 5 million McMuffins to promote breakfast business

SINGAPORE - Today patrons across 5,000 McDonald’s restaurants in Asia, the Middle East and South Africa were in for a surprise: they were offered free McMuffins.