Www.Mediaweek.Co.Uk
May 24, 2010

Search giant targets television industry with Google TV

GLOBAL - Google has unveiled its Google TV offering, which transports internet services including access to the vast archive of programmes available online into the television-viewing experience.

Google TV
Google TV
The system will have the Google Chrome browser built in, allowing users to surf sites such as the Google-owned video-streaming site YouTube and social networking site Facebook.

It will use the company's Android operating system, which also powers mobile phones. Google Android smartphone users will be able to wirelessly connect video from their phone to Google TV, and use their phones as a remote control.

Broadcast through a television set, Google TV uses search, not dissimilar to the company’s online offering, to navigate television channels, websites, apps, shows and movies.

It will initially be incorporated into televisions and Blu-ray players made by Sony, and set-top boxes from Logitech. Google will also partner with software company Intel for the launch. A price for the system has yet to be announced.

Addressing 5,000 developers at the company's I/O Conference in San Francisco, Google project leader Rishi Chandra said: "As other technologies have evolved and changed, TV has remained the same. Video should be consumed on the biggest, best and brightest screen in the house, and that is a TV."

The service aims to turn the TV set into a regular internet terminal, allowing people to access services such as Facebook, Twitter or any internet site while they are watching programmes on a split screen.

On the Google blog, the company said: "This is an incredibly exciting time - for TV watchers, for developers and for the entire TV ecosystem. By giving people the power to experience what they love on TV and on the web on a single screen, Google TV turns the living room into a new platform for innovation. We're excited about what’s coming. We hope you are too."

Source:
Campaign Asia

Related Articles

Just Published

46 minutes ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

53 minutes ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.

1 hour ago

Did marketing create the manosphere?

A new report reveals how marketing’s obsession with success and status has fuelled a toxic ideology in young men.

3 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.